
Role Includes
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UX Research
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Workshop Facilitation
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UI Design
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Prototyping
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Testing
Tools & Technologies
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Miro
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Figma
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Trello
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Adobe Suit
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MS Office 365
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Marvel POP
Duration
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3-4 Months
Problem Statement

Aim
The e-commerce app empowers artisans to sell unique handicrafts online, promoting local culture and sustainability while reaching a global audience. Fair pricing and support for small businesses ensure the preservation of cultural heritage for generations to come.
Key Users

Buyer

Artisan
Design Method

Defining User Data

Empathy Map


Personas


Customer Journey Map


Point of View Statements


"HOW Might We" Ideation

Rapid Idea Generation

Competitor Analysis

Low-Fi Prototype

Mid-Fi Wire Flow

Design System


Accessibility Check

UI Design
During the app's UI design, a few points were kept in mind:
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Visual Design Exploration
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Consistency and Branding
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Navigation and Hierarchy
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Engaging Product Display
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User-Friendly Checkout Process


5-Act Testing
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A high-fidelity prototype was tested with 5 participants.
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The participants provided feedback on their overall experience, highlighting strengths and areas for improvement.

Success & Future Scope

I appreciate your visit. I would love to receive any feedback/suggestions on the chatbot.
Want to work with me? Feel free to contact me!